
Welcome to Jemagic! Jemagic is a small New Zealand business specializing in natural gemstone jewellery.
At Jemagic, we believe in the beauty of individuality—just as no two gemstones are alike, each piece of jewellery we create is one of a kind. We strive to bring the beauty and magic of natural gemstones into everyday life through our jewellery pieces. Our settings, crafted from Sterling Silver, are kept simple to let the beauty of the gemstone shine.
Our name: Jemagic’s name is inspired by the magic of gems. ‘Jem’ comes from the founder’s name, ‘Jemma’, similar to ‘gem’.
We truly appreciate you taking the time to explore our jewellery and learn more about our mission.
Our jewellery showcases natural gemstones, each one carefully handset in Sterling Silver. These gemstones, along with the Sterling Silver settings, may feature natural inclusions and subtle imperfections, which only add to their character. These unique details ensure that every piece is truly one of a kind.


Whether it’s a birthstone, a symbol of protection, or a reflection of personal style, our gemstones are chosen to resonate with their wearer on a deeper level.
When you wear a piece from Jemagic, you’re not only wearing a piece of jewelry but a piece of nature’s artwork—an irreplaceable symbol of uniqueness.
We invite you to explore our collection and discover the perfect gemstone that speaks to you. Whether you’re here for a gift or a personal treasure, we hope you find a piece that will bring you magic.
